On Monday, David had the privilege of addressing the majority of NTM’s staff and students at the Missionary Training Center in Missouri. The newly released “myMinistry” blogs are being made available to students just arriving as well as New Tribes Mission staff and students around the world.
David’s first point to get across was that NTM can provide a much greater service to Christ-followers around the world if a unified message about planting tribal churches is presented with a clear path for involvement. He illustrated how Coca-Cola has accomplished reaching 97% of the world’s population through building a consistent brand and how the public is best served through consistency, rather than individuality and creativity.
Wal-Mart was used as a prime example of a company that is using a uniform customer experience to make shoppers feel welcome. Just like people like to know where items are located in a store, people like be able to find information in predictable locations online.
The myMinistry blogs are designed to provide the site visitor with a consistent, user friendly experience, branded to New Tribes Mission. Widgets, the blog posts and photos represent the uniqueness of each missionary’s role in accomplishing the task of planting tribal churches.
Monday afternoon through Thursday, David was available to students and staff for individual training. David is also the main one to answer inquiries to the myMinistry Help Desk and set up all new myMinistry blogs. All of this resulted in 14-16 hour work days this week and being away from the family for seven days.
While David is back home in Florida now, the demand for support of the new sites has not let up much. He hopes to be able to leave the office early this week while Kristia’s family is visiting and staying on the beach.
Thank you for praying for wisdom and endurance while we help New Tribes missionaries effectively communicate their ministries while considering their safety at the same time. More financial partners are needed to support our ministry. Contact us or use the Give tab above to become more involved.
Tags: brand, user experience
David and Kristia Abbott your connection to tribal missions 


Dave-
Thanks for all your hard work and training!
Josh
Very good article. Let’s plan on doing it at the NTM USA home office as well.